We're the founders, Alex and Tom.
Our mission is to provide you with tools and resources that empower you to curate a fulfilled life without compromising your wellbeing.
We believe that your wellbeing is your most precious asset, and making it a #1 priority is the best investment you will make.
Because when you have the right mindset and tools, you can unleash the most vibrant and brilliant version of yourself.
That's why we reinvented the planner and added over a dozen lifestyle tools so you can focus on self-care and personal growth one day at a time.
If you're ready to commit to your own growth and wellbeing, we invite you to make a simple pledge to yourself:"I prioritize my mind and body."
Hello, Alex here! Slowing down has never come easily to me. It took several rounds of major burnout and breakdowns to get me here.
After contemplating the consequences of an unsustainable "rise-and-grind" lifestyle, I recognized my need for a daily commitment to prioritize myself, along with some daily encouragement.
In my quest for a planner to help me prioritize my wellbeing over productivity, I discovered that most options available were nothing more than generic to-do lists or diaries that glorified the hustle culture.
That's when the idea of creating a planner with the ethos of self-care, healthy habits, gratitude, and setting realistic goals was set in motion.
Every page of our planners and journals has been shaped by my personal experiences and is designed to help you unplug from the chaos and live a life filled with clarity, intention, healthy habits, and gratitude.
It's about curating your life, one day at a time and knowing that you can live a life you want. I'm on this journey with you.
From our Wellness Wisdom Hub resources, podcast, newsletters, eBooks, and online masterclasses, we aim to equip you with all the free tools and resources you need to unlock your full potential.
Since October 2017, the loyal support of our customers means we have been able to donate over $20,000 to mental health charities Beyond Blue and R U OK?